With little more than a simple illustration of a company mascot to start with, our designers had a lot of work to do to develop a full, robust, corporate identity for Tech Hero. The brand has to fulfill a dual role. First it needs to attract consumers for computer repair services in while reflecting the core "No Geeks" approachability of the company. Secondly, it needs to instill confidence in potential franchisees and area representatives who want to help develop and grow the company.
With a mix of bright colors, photography, and easily reproducible elements such as the logo and the background images, we feel that this is some of the finest brand work the team has created.
The team developed pretty much all the print elements for this fast growing company based on our initial designs. The library of materials has grown to include door hangers, mailings, posters, a fully wrapped Toyota Scion, trade show booths, and much more.
