After the designers had established a clean, new look, the Web team took over formatting some basic content within the new boundaries. The unexpected challenges came from the automatic content coming in from the programmer's data integration project.
Each product had varying requirements; some had photos, others had a great deal of text, and many had nothing at all.
This required the Web team to review the pages of automatically populated product information and adjust how things were presented outside the data provided by the programmers and the expectations of the graphic designers.
The result is a streamlined system allowing the visitor to browse categories and drill into each product for more detail if they so desire, removing clutter from the site and creating an easy shopping experience.
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