The company lacked a solid brand identity, and the logo was inconsistent throughout the materials in the company. Our graphic designers created a new look based on the gray and burgundy in the logo and took the look to an entirely new level. With the print collateral redesigned, the website quickly fell into place.
Integrating the new look into a series of new print materials (including the basics such as business cards and letterhead), our designers worked with the client and the project manager to create new forms of collateral for the company including a structure for their quotes which had, previously, been simple Excel spreadsheets.
Finally, the designers were able to create a website which reflected the new company identity, tying the entire company together, regardless of whether they were presenting on the web or in the store.
