Northwest Donations' website is one Conquent's favorites because of their special challenge: as a specialty fertility boutique, the organization had little time to do the most important work at hand, reviewing couples and donors to provide a match. Because of the sensitivity of the topic, they wanted a way for couples to review information about donors privately.
Fertility is a complex and emotionally charged topic; it was critical that any materials Northwest Donation presented to their visitors convey that they understand both the sadness of infertility and the joy of parenting a child.
Visually stunning in its understatement, the site lets each visitor envision what a child means to them, without pushing any preconceived notions. As a beautiful, simple site, Conquent succeeded in clearly communicating the sensitivity, credibility, and nurturing nature of the organization.
Conquent developed an application to allow couples to register to search online, but their results are limited until the Northwest Donation staff reviews their needs and has an opportunity to work with the couples and build relationships. The same is true for the online donor registration section -- only after meetings and counseling will the donors' profiles be available for review by prospective couples.
