GMS Parts had a website when they came to us (you can see it at gms.conquent.com, but be sure to see gmsparts.com for comparison). It simply wasn't doing the trick.
Our designers created a clean type treatment for a logo and brought in elements from the copier world -- greens from the "Start button" on a printer, clean icons from the elements you find on a control panel, and a lot of white space.
The new ID has translated to business cards, print advertising, general business collateral, and of course, the web.
