The backend of Franchises For Sale.com allows Franchises For Sale to manage franchises, the content associated with those franchises, individuals who have requested information, and all the follow-ups, emails, and future notifications.
Franchisees use the CRM (Customer Relationship Management) system to input their own leads and manage them using FranchisesForSale.com. The system includes tools to let franchisors schedule their own mass emails, and manage the entire sales process of a franchise.
Managing content for hundreds of franchisees has been simplified by developing user level security to allow each franchisee the ability to update their own content -- the value to the advertiser is immeasurable, the labor savings to our client is money in the bank.
Finally, our programmers integrated automatic content tools to pull news and relative information into the site automatically, keeping the site relevant and up to date, even while the owners of FranchiseForSale.com sleep.
