The name is great -- you know exactly what they sell. But the technology, the look, and the overall business model... those were tough. Our team did a great job of starting with just a domain name and creating a high-traffic, valuable piece of Internet real estate.
This is a great example of how the whole is greater than the sum of the parts. Our management team brought experience with years of Internet advertising to the table, helping the programmers prioritize the tools for a system to meet the budget and deadlines. The designers kept the design elements simple to make it easier for the web team to put it all together.
Of course, in a project like this, we had to go through the entire business concept, the needs for multiple users and permissions, and create a solid technical specification as well.
With all that in hand, there were no surprises at launch and Franchises For Sale is a functional property gaining marketshare daily.
