This is a perfect example of what it means to create a website from a piece of art. Even without knowing the subtleties of HTML, it's an attractive, functional website.
The thing to keep in mind is that it's not a static picture, it's web programming that search engines can read, as well as people using tools for the visually impaired.
The web team seamlessly pulled the programming into the site in such a way it's impossible to tell what's being dropped into a template. Heck, this site is anything BUT a template, and yet the web team built it with the same tools that others would make a repetitive, boxy site out of.
