With regular updates to the product line and new information to release, BCS needed a way to keep all their information current. We used our database tools to allow them to upload Word or PDF files for complex information and tools to post basic text directly on web pages for simple information. By integrating these tools in the same place as the store technology, BCS has a unified system to manage their entire web content and technology.
When it came to showcasing entire packages, our programmers created a system to let BCS show tractors and their related accessories -- the visitor to the site can attach mowers, tillers, sweepers, even snow throwers and chippers.
Starting with our ecommerce platform, our team created a system to associate products and generate a compatibility matrix automatically to ease decision making. Or, in plain English, we won't let you put a tiller on an engine that it won't work with.
