ActionsportsNW isn't catering to a single market, other than lovers of extreme sports. The design work needed to cross surfing, sailboarding, skiing, snow boarding, kiteboarding, and more.
The designer created a logo reminiscent of an abstract wave, or perhaps an abstract mountain, with design elements incorporating a board which could be snow or surf. The colors are bright and aggressive, and the brand incorporates a lot of photography of people doing the sport they love.
