The American Dream Planner started out as "The Center for Estate Plans." With a desktop publishing look, unclear brand, and a dated color scheme, the old identity was proving to be an obstacle in establishing credibility in the financial world.
Conquent provided a complete rebranding from ground zero. Renaming the product, and the company, creating a new color scheme, an easily reproduced logo, and adding a personality to the project opened doors to new opportunities and has placed the software in venerable companies such as Raymond James, Woodbury Financial and Transamerica.
From there it was a relatively easy process to develop new printed materials for mailings and trade shows, along with stunning new packaging for the software itself.
